Responsibilities
- Product & Brand Marketing
- Develop and execute 360° marketing strategies for new and existing products, ensuring alignment with brand ethos and business goal;
- Collaborate with cross-functional teams (Creative, R&D, E-commerce and Sales) and externally with landlords, partners and agencies/vendors to optimize product launches, promotions and brand marketing;
- Proactive player who always eyes market trends and internal enhancements to drive efficiencies and amplify results. Partner with PR team to secure high value collaborations and targeted marketing opportunities.
- Data-driven Performance Marketing and Customer Acquisition
- Analyze customer behavior, sales trends, and campaign performance to refine targeting and ROI;
- Design and deploy omnichannel strategies along with the digital and retail team to attract high-value customers. Implement A/B testing for creatives/formats and marketing initiatives to enhance lead generation and conversion;
- Lead referral programs and post-trial engagement tactics.
- Reporting & Innovation
- Monitor results weekly and present performance reports with actionable insights (such as: customer spending, top products marketing and link/cross-selling strategies, lead activation, and behavioral analysis);
- Stay ahead of luxury beauty trends, emerging platforms, and competitive benchmarking;
- Experiment with new tech to elevate customer experience;
- Ad hoc duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field;
- At least 8 years of experience in marketing, preferably in luxury brand, beauty, FMCG or related industry;
- Experience in retail O2O marketing, agency and e-commerce experience is an advantage;
- Ability to work in a fast-paced environment and able to manage multiple tasks under tight deadlines;
- Strong data and customer analytics skills, navigate customer data analytics and/or BI visualization (e.g. Qlikview/Odoo) and identify the actionable insights about drivers of business performance;
- Strong written and verbal communication, creative thinking, and project management skills;
- Proficiency in developing prospecting methodologies and proactive in customer acquisitions;
- Strong in product marketing will be an advantage;
- Proficiency in MS Office, Word, Excel, PowerPoint;
- Immediately available / short notice is preferred.
What we offer
- Flexible Working Hours
- Up To 26 Days Annual Leave Per Year
- Bereavement Leave
- Birthday Leave
- Community Care Leave
- Family Care Leave
- Full Paid Maternity Leave
- Full Paid Paternity Leave
- Full Paid Sick Leave
- Jury Leave
- Marriage Leave
- Work Anniversary Leave
- Early Leave for Doctor Consultation
- Free Products
- Free Treatments
- Medical Insurance
- Staff Discounts
- Referral Bonus
Interested parties, please send your application with detailed resume stating current, expected salary and availability to hr@mtmlabo.com.
Personal data collected will be used for recruitment purpose only.